Born in Roosevelt, Utah in 1973 Danny Labrum had high hopes for a successful life. Little did he know, he would be the owner of two successful car dealerships in Heber City, Utah 37 years later. After graduating from Union High School in 1991 Danny moved to Salt Lake City to study at the University of Utah. After graduating with a Bachelors degree in Biology, he decided to move to Phoenix and work for his step-father at Covey Lincoln Mercury. This was the beginning of his career in the car business. His very first title was Lot Boy or Lot Tech. From there he worked his way up every department until he decided he wanted to own a dealership of his own. In 1998 he traveled to Virgina where he went to the National Automotive Dealer Academy and learned dealer operations. From there he was determined to own a dealership and move forward with his life. In 2001 he bought Labrum Chevrolet/Pontiac/ Buick. Given the opportunity 8 years later he also purchased Labrum Ford which is across the street from the Chevy store.
Danny is married to Rachel Labrum, who he met while in Arizona, and has 2 beautiful daughters named Kenadee(8) and Savannah(12). They currently reside in Heber City, Utah and couldn't be more happy.
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